In developing and implementing marketing plans, strategies, advertising and pr campaigns, as well as other things and associated, both in work and in life, I am using the following method, which I hope, and you will be useful. At least until everything is wonderful, and not only me. Technique, I think it says loudly, and rather the rule. So, the rules are fairly simple. 1) receiving a task, I consider its appropriateness. Then is analyzed: – whether it is this product / service / business in general.
The study of the real estate market for the company that sells colored pencils. – In time it will be. Advertising for Christmas trees in June. – Analysis of “price incarnation – effect – the result. ” At this stage, the price will be very rough, and the effect with the result, but it should be done. 2) Next, after a decision in favor of the embodiment, the following action: – should look like result, the development of strategies and concepts.
We must submit to what and how to strive for. At this stage, become apparent timing and outcome. – Developing tools, selection tools and techniques. That development, because the tools to solve a specific problem must be unique. I think the uniqueness of one of the main keys to success! 3) The most interesting stage – the embodiment. This is something that requires us to continually and attention! Here the most important and unique element will – control, identification errors and miscalculations, and timely adjustment.